Philipp Sedov Product Design Lead & Design Engineering
Mission‑Critical Systems for Market Leaders
Engineering high‑conversion user paths for Tier‑1 banking. Focused on reducing cognitive load and maximizing transaction speed.
Architecting resilient design systems and interfaces for ecosystems with millions of concurrent users.
Eliminating technical debt by bridging the gap between high‑level UI/UX and production‑ready React architecture.
Core Expertise
Strategic Product Audit
Identifying business bottlenecks through deep UX audits, JTBD frameworks, and CRO.
Design Engineering
Bridging the gap between high‑level UI/UX and production‑ready React architecture.
Design Ops & Leadership
Scaling design departments, auditing delivery pipelines, and establishing high‑performance cross‑functional workflows.
Specialized Domains
High‑load Fintech, Web3/DeFi, Enterprise Infrastructure, and Complex SaaS.
High‑Impact Case Studies
| Market | Challenge | Solution | Result |
|---|---|---|---|
| Fintech | AMIO Bank (Armenia): Legacy migration. Obsolete core banking infrastructure stalling operational growth. | Systematic architectural overhaul and unified design system deployment. | 76% reduction in task completion time; infrastructure prepared for global scaling. |
| Web3 | DOTS.inc: UX simplification. High cognitive friction for specialized digital asset interactions. | Abstracting blockchain complexity into a familiar, high‑conversion consumer interface. | Intuitive flows that onboarded non‑crypto native users with zero friction. |
| Enterprise | RZD & Sber Inconsistent UX across massive internal tools and distributed departments. | Developed national‑scale unified design systems and delivery регламенты. | 2× faster delivery speed for systems serving millions of daily active users. |
Computational Art & Experimental Research & Development
Beyond product structures, I explore the intersection of code, sound, and physics. This research & development process feeds directly into my design engineering, allowing me to build more intuitive and performant digital ecosystems.
Procedural 3D
Generative Systems & Procedural 3D. Exploring complex motion and physics‑based simulations to inform dynamic UI/UX behaviors.
Algorithmic Audio
Audio‑Visual Synthesis. Algorithmic music composition paired with real‑time generative visuals. Synthesis of sound, code, and motion.
Visual Systems
Visual Identity & Branding Systems. A curated archive of structural aesthetics, typography, and experimental brand languages.
Visual Research on Pinterest →Design Engineering & Tooling
Industry‑Standard Figma Plugins
Developing logic‑driven tools for the global design community.
Precision surface analysis for complex UI layouts and proportional balance
Engineering‑grade object balancing for high‑end visual systems
Currently empowering 856 active professionals with automation tools
Professional Evolution
Product Leadership
Driving ROI and high‑level strategy for BigTech, international Fintech, and startups
Design Engineering
Synthesizing UX with production code. Developing high‑load interfaces and scalable web applications
Multidisciplinary Foundation
Commercial engineering practice started at age 14. 9 years of rigorous academic training (MCKhSh RAKh) specializing in Architectural Systems
Portfolio & Strategic Partnerships
Fintech & Ecosystems
Tech, Media & Entertainment
- Riot Games — Developer and publisher of esports video games (League of Legends)
- Riot Games — Developer and publisher of League of Legends
- Bethesda / Skyrim — Iconic open‑world RPG franchise (Riften development)
- Aviasales — Leading cheap flight search engine
- Litres — #1 service for e‑books and audiobooks in CIS
- Rostelecom — Largest digital services and communication provider in Russia
- tutu — Major service for train, plane, and bus tickets
- VGTRK — National media holding and Fairy Tale Patrol franchise
- Game Insight — Developer of global mobile strategy games
Enterprise & Infrastructure
- Russian Railways (RZD) — National operator of railway network
- PIK — Largest technology company in the housing sector
- Samolet — Major real estate developer and residential tech builder
- CIAN / N1 — Combined leading service for real estate search
Specialized Products
- DOTS.inc — High‑end NFT tattoos marketplace
- DREAME — High‑tech household cleaning equipment manufacturer
- mel.fm — Online publication about education and child development
- Museum of Moscow — Association dedicated to urban history and culture
- Adaperio — Service for checking used car history
- Rate&Goods — Mobile barcode scanning and reviews app
- Resume Coach.net — Professional online resume builder
- xtalk.chat — Platform for anonymous communication
- Ponaroshku — Conceptual educational toy store
- Taisiya Korotkova — Contemporary artist collaboration
- ease.how — Platform connecting clients and freelancers